Change Your Attitude Is a Reality Television Show in Which

question 13

Multiple Choice

Change Your Attitude is a reality television show in which participants from varying cultural backgrounds share a house.Marketers advertise in the show by letting the participants use their products and also by displaying products in the common areas of the house.This promotional strategy is an example of a:

• A)product placement.
• B)contest.
• C)deal.
• D)sweepstake.
• E)pop display.

---

Definitions:

Organizational Culture

The learned pattern of beliefs, values, assumptions, rules, and norms that are shared by the people in an organization.

Transformational Leadership

The process of influencing people to see the future in new ways.

Common Organizational Goal

A shared objective or target within an organization that guides its strategy and unites the efforts of its members.

Functional Approach

An approach to team development that suggests that in order for a team to be effective, certain communication functions must occur.