One of the Reasons Marketers Are Frequently Singled Out for Criticism

question 102

True/False

One of the reasons marketers are frequently singled out for criticism is because they interact directly with people.

---

Definitions:

Polygraph

A polygraph, commonly known as a lie detector, is an instrument that measures and records several physiological indices such as blood pressure, pulse, respiration, and skin conductivity while the subject is asked a series of questions.

Arousal Hypothesis

A theory suggesting that there is an optimal level of arousal for optimal performance, with too little or too much arousal leading to decreased performance.

Spillover Effect

The phenomenon in which responses to one stimulus are influenced or transferred to another, synonymous context or aspect of life.

Spillover Effect

A situation where an event or phenomenon in one context causes effects to spread beyond its immediate boundaries into another context.