Which of the Following Is a Difference Between Earned Media

question 81

Multiple Choice

Which of the following is a difference between earned media and paid media?

• A)Customers or the public have little role in earned media, unlike paid media.
• B)Brand mentions in earned media are voluntarily given, unlike paid media.
• C)The control enjoyed by a brand in earned media is higher than that in paid media.
• D)The cost associated with earned media is higher than that in paid media.
• E)Publicity through earned media does little to affect brand image, unlike paid media.

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Definitions:

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