Analyzing Click Path Would Help a Firm Make

question 97

Multiple Choice

Analyzing click path would help a firm make:

• A)changes that would increase the ROI of the website.
• B)an inference about the popularity of the website.
• C)the website content more exciting.
• D)navigation experience through a site easier.
• E)an assessment about the frequent entry and exit locations on the site.

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Definitions:

Strip Bond

A financial instrument resulting from the separation of the coupon payments and the principal of a regular bond, where each part is sold separately as a zero-coupon bond.

Market Yield

The return on investment for a security anticipated in the marketplace, reflecting its current price and income it generates.

Compounded Semi-Annually

Interest calculation method where the interest is added to the principal balance twice a year, leading to interest on interest.

Market Rate

The prevailing interest rate available in the marketplace, often used as a benchmark for setting loan or investment interest rates.