A Restaurant Chain Has Hired Patrick as Its New Marketing

question 66

Multiple Choice

A restaurant chain has hired Patrick as its new marketing manager to implement the restaurant's new marketing strategies. The restaurant looks to expand its customer base and retain its customers in the face of competition from other restaurants. The restaurant also offers home-delivery service at additional charges. Building a strong relationship with its customers and improving sales are priorities among the objectives of the restaurant chain.
-Which of the following websites would help Patrick identify and target potential customers accurately, reach out to the maximum number of people in a short time, and excite them with promotional deals and offers on the foods offered?

• A)Twitpic
• B)YouTube
• C)Flickr
• D)Picasa
• E)Facebook

---

Definitions:

Bad Habits

Repetitive negative behaviors that are often difficult to break and may have harmful effects on oneself.

Self-reinforcement

A process where individuals reward themselves for reaching a goal or maintaining a behavior.

Treat

To deal with, manage, or act toward something or someone in a specific manner, often implying giving medical care or attention.

Self-efficacy

An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.