Toy Castle Is a Retail Chain That Sells a Wide

question 116

Multiple Choice

Toy Castle is a retail chain that sells a wide range of toys.During Christmas, it sells a special, limited edition collector's box, containing rare toys at a marginally higher value.Sales increase for this item as customers believe that they are really getting value for their money.Which of the following elements of the marketing mix is Toy Castle using to create its retail strategy?

• A)Place
• B)Promotion
• C)Price
• D)People
• E)Process

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Definitions:

Net Domestic Product Per Capita

A measure of a country's economic output per person, excluding the costs of depreciation of capital goods. It gives an indication of the average standard of living and economic well-being of the population.

Command-based Economy

An economy where production, investment, prices, and incomes are determined centrally by a government.

Gini Coefficient

A measure of the distribution of wealth within a country.

Reserve Requirement

The minimum amount of cash reserves a commercial bank must hold.