The Process of Converting a Sender's Ideas into a Message

question 104

Multiple Choice

The process of converting a sender's ideas into a message, which could be verbal, visual, or both is called:

• A)noise.
• B)encoding.
• C)decoding.
• D)a communication channel.
• E)a feedback loop.

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Definitions:

Informal Channel

Unofficial, non-structured communication pathways used for the distribution of goods or information, often relying on personal connections.

Indirect Channels

These are pathways of distribution wherein goods or services move from the manufacturer to the consumer through intermediary agents or merchants.

Consumer Products

Goods produced for personal use by the general public.

Channel Functions

The roles and activities performed by intermediaries within a distribution channel, such as product information dissemination, negotiation, and order fulfillment.