Jeff Started a Pet Care Centre

question 72

Multiple Choice

Jeff started a pet care centre.First, he compiled a list of people in his neighbourhood who had pets, and then he used the Internet to send messages to all these people to let them know of the services he was offering.This is an example of:

• A)cause-related marketing.
• B)direct mail.
• C)DRTV.
• D)a kiosk.
• E)media buy.

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Definitions:

Aerobic Exercise

Sustained exercise that increases heart and lung fitness; may also reduce stress, depression, and anxiety.

Fluid Intelligence

The ability to solve new problems, use logic in new situations, and identify patterns, independent of acquired knowledge.

Generativity

A stage in Erik Erikson's theory of psychosocial development where adults strive to create or nurture things that will outlast them, often by parenting or contributing to society.

Menstruation

The monthly shedding of the uterine lining in females, marked by bleeding when not pregnant.