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Fredox Inc. manufactures confectionaries, cakes, and other packaged foods. The firm tries to reach both consumers and business customers by using a combination of both direct and indirect distribution channels. The company uses these channels to maximize its sales.
-In which of the following instances is the company engaging in direct marketing?
Counter-Analogy
A contrasting comparison used to refute or argue against a previous analogy by highlighting dissimilar aspects.
Analogy Reversal
The process of flipping an analogy to illustrate a point or to create a counterargument.
Opponent
A person or group competing against another in a contest, fight, game, or debate.
Burden Of Proof
The obligation to present evidence to support one's claim or argument in a debate or legal case.
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