Which of the Following Refers to a Commercial Activity in Which

question 10

Multiple Choice

Which of the following refers to a commercial activity in which businesses and charities form a partnership to market an image, product, or service for their mutual benefit?

• A)Cause-related marketing
• B)DRTV
• C)Weblog
• D)Feedback loop
• E)Deceptive advertising

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Definitions:

Polygraph Test

A lie detector test that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a subject is asked questions.

Emotional Arousal

The complex psychological and physiological state of being awoken or stimulated to action by emotions.

Validity

The ability of a test to measure what it was designed to measure.

Deception

The act of misleading or tricking someone by concealing or distorting the truth.