Buy Easy Is an Electronics Retailer That Sells Branded Electronic

question 42

Multiple Choice

Buy Easy is an electronics retailer that sells branded electronic goods.To increase sales, one laptop manufacturer enters an agreement to bear costs of advertising its products prominently at Buy Easy checkout counters.The marketing mix element that is being used to create Buy Easy's retail strategy is:

• A)process.
• B)promotion.
• C)place.
• D)price.
• E)people.

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Definitions:

IPO

An Initial Public Offering is the act of a private entity offering its shares to the general public for the first time, thereby transitioning into a public company.

Oversubscription Privilege

is a right or privilege granted to existing shareholders to purchase additional shares in a new issue before it is offered to the public, especially in cases where the demand exceeds the supply.

Rights Offering

A method by which a company raises capital by giving existing shareholders the right to buy additional shares at a discount to the market price before offering them to the public.

General Cash Offer

A public offering of securities to all investors by a company, which involves selling securities directly to the general public to raise capital.