An Electronics Retail Chain Uses Its Customer Information to Select

question 36

Multiple Choice

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

• A)spending on co-operative advertising.
• B)merchandise assortment component of retail mix.
• C)share of wallet.
• D)direct investment.
• E)dividend for shareholders.

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Definitions:

Career Aspirations

Individual goals or ambitions related to one's professional development and future job positions.

School Performance

The measure of educational outcomes and achievements of a school, often assessed through test scores, graduation rates, and other criteria.

Dropout Rates

The percentage of individuals who discontinue an educational program before completion, often used as an indicator of educational system performance.

Internal

Pertaining to or situated within the interior of something; often refers to processes or factors occurring within an entity or organism.