Michaels, a Popular Clothing Brand, Is Trying to Enter a New

question 93

Multiple Choice

Michaels, a popular clothing brand, is trying to enter a new market by introducing a line of exclusive leather bags. The firm conducts research to understand the characteristics of retailers to determine the best channel for marketing its products. It decides to place its products with a retailer that exclusively sells leather bags. This retail store offers an assortment of merchandise, divided into categories, offering a wide choice to customers, which helps attract new and existing customers to the product.
-The type of retailer selected by Michaels is a:

• A)discount store.
• B)department store.
• C)convenience store.
• D)category specialist.
• E)supermarket.

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Definitions:

Negligent Misrepresentation

A false statement made carelessly that is relied upon by others, leading to their financial loss.

Annullment

A legal procedure that declares a marriage null and void, as if it never legally existed, due to various possible reasons such as fraud or incapacity.

Intimidation

The act of instilling fear in others to force them to do or abstain from doing something against their will.

Voidable

A contract or agreement that is valid until one party decides to cancel or invalidate it due to certain legal deficiencies.