When Marketers Refer to the Fact That Services Cannot Be

question 80

Multiple Choice

When marketers refer to the fact that services cannot be held in inventory or stored for future use, they are stating that services are:

• A)intangible.
• B)durable.
• C)variable.
• D)perishable.
• E)standardized.

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Definitions:

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An anthropologist often considered the father of American anthropology, known for his work on cultural relativism and criticisms of scientific racism.

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A discredited and harmful concept implying that certain human groups are inherently less valuable or capable than others based on racial differences.