A Flow Chart Representing Multichannel Distribution

question 95

Multiple Choice

A flow chart representing multichannel distribution

-RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

• A)Business segment 2
• B)Consumer segment 1
• C)Business segment 1
• D)Consumer segment 2
• E)Distributor segment

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Definitions:

Viral Marketing

A marketing technique that uses social networks to promote a product, typically encouraging individuals to share information and content about the product with others.

Sweepstakes

A promotional strategy that involves giving away prizes to randomly selected participants, often used to attract attention or gather consumer data.

Viral Marketing

A marketing technique that uses social networks to increase brand awareness or achieve other marketing objectives through a self-replicating viral process, akin to the spread of viruses.

Embed a Message

To incorporate a message within another medium so that it is seamlessly integrated and possibly subconscious to the receiver.