Explain the Four Characteristics of Services That Differentiate Them from Products.How

question 80

Essay

Explain the four characteristics of services that differentiate them from products.How do marketers deal with the challenges resulting from these characteristics?

---

Definitions:

Threat

A potential cause of harm or a danger that may negatively impact something or someone.

Noncompliance

The act of failing or refusing to comply with laws, regulations, or norms.

Impression Management

The practice of deliberately controlling or influencing the perceptions others have of an individual or group.

Tactics

Specific actions or strategies designed to achieve a short-term goal or to deal with a particular situation.