An Automobile Manufacturer Maintains a Database of When and How

question 37

Multiple Choice

An automobile manufacturer maintains a database of when and how repeat customers buy its products, the options they choose, the way they finance the purchase, and so on.This database enables the company to understand its customers and make offers that appeal to them.Because of this initiative, a long-term bond is established between the buyer and seller.This is an example of:

• A)transformational orientation.
• B)transactional orientation.
• C)live-in orientation.
• D)relational orientation.
• E)optimal orientation.

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Definitions:

Replication Study

Research conducted again, following the same methodology, to validate or disprove the results of a previous study.

Statistics

The science of collecting, analyzing, presenting, and interpreting data.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture that surrounds everyday life.

Content Analysis

A research method used to systematically analyze and quantify content in communication and media.