The Difference Between the Actual Service Provided to Customers and the Service

question 122

Multiple Choice

The difference between the actual service provided to customers and the service that a firm's promotion program promises is referred to as the:

• A)knowledge gap.
• B)standards gap.
• C)communication gap.
• D)delivery gap.
• E)zone of tolerance.

---

Definitions:

Historical Cost Principle

An accounting principle that assets should be recorded and reported at their original purchase cost.

Going-Concern Assumption

An accounting principle assuming that a company will continue to operate indefinitely and not go bankrupt, impacting financial decisions and reporting.

Full Disclosure

The principle that requires a company to provide all necessary information in its financial statements to ensure they are complete and accurate.

Historical Cost

The original monetary value of an asset or investment, without adjusting for inflation or appreciation over time.