In Recent Years, the Component of IMC That Has Received

question 56

Multiple Choice

In recent years, the component of IMC that has received the greatest increase in spending is

• A) media advertising.
• B) direct marketing.
• C) public relations.
• D) sales promotions.
• E) publicity.

---

Definitions:

Education

The process of receiving or giving systematic instruction, especially at a school or university, or the knowledge and skills acquired through this process.

Deviant Behavior

Behavior that violates the norms that apply in a given situation.

Secondary Deviance

Deviant behavior employed by a person as a means of defense or adjustment to the problems created by others’ reactions to rule breaking by him or her.

Temper Tantrums

Emotional outbursts, usually seen in children, characterized by yelling, crying, or striking out, due to frustration or inability to express needs.