A Firm That Wishes to Expand Globally Should Ideally

question 42

Multiple Choice

A firm that wishes to expand globally should ideally:

• A)analyze new customers' needs and wants on a segment-by-segment, region-by-region basis.
• B)think about new customers in terms of transactions rather than relationships.
• C)try to sell as many of its products as possible rather than focusing on making products consumers really want.
• D)focus on developing and distributing innovative products before understanding customers.
• E)encourage its employees to invest heavily in socially responsible actions and charities.

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Definitions:

Athletic Apparel

Clothing designed specifically for sports and physical activities.

Managing Information

The systematic process of collecting, organizing, storing, and retrieving data and information to support decision-making and operational activities.

Bullets

Small circles (filled or open) or squares that set off items in a list. When you are giving examples, but the number is not exact and the order does not matter, use bullets to set off items.

Checklists

Detailed lists of items to be checked or tasks to be completed, used as a reminder to ensure that important steps or activities are not overlooked.