The First Step in Developing an Ad Campaign for Jason's

question 66

Essay

The first step in developing an ad campaign for Jason's reggae band is to identify his target audience.Why is this the starting point for effective advertising? What does identifying his target audience involve?

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Definitions:

Amphiboly

An argument that contains a grammatical mistake which allows more than one conclusion to be drawn.

Appeal to Ignorance

A logical fallacy that occurs when one argues that a proposition is true because it has not yet been proven false, or vice versa.

Appeal to Ignorance

A logical fallacy where it's claimed that something is true simply because it has not been proven false, or vice versa.

Authority

The power or right to give orders, make decisions, and enforce obedience.