Examlex
Why should a marketer NOT use persuasive advertising communication to introduce hydrogen-powered automobiles?
Contingency
The dependence on chance or on the fulfillment of a condition; in management, it refers to the idea that there is no one best way to organize or lead, and that it will depend on various situational factors.
Networking
Networking is building and maintaining professional or social contacts to exchange information, support, and opportunities.
Referent Power
A form of influence based on the leader or influencer's personality and ability to attract followers through charisma, competence, or moral example.
Centrality
The importance or influence of a role or position within a network or system, often determined by the number of connections or dependencies.
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