Generally,when Advertising to Consumers,the Objective of an Advertising Campaign Is

question 40

Multiple Choice

Generally,when advertising to consumers,the objective of an advertising campaign is

• A) a pull strategy-to get the product into stores by having consumers demand it.
• B) a push strategy-to stimulate interest among members of the supply chain.
• C) to win advertising awards.
• D) to offset sales promotion costs.
• E) to maximize media planning.

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Definitions:

Minutes

Units of time equal to 60 seconds, used to measure the duration of events.

Suffix

A letter or group of letters added at the end of a word to alter its meaning or form a new word.

Mature

Describes individuals or organisms that have reached a fully developed or advanced stage of growth or development.

Suffix

A letter or group of letters added at the end of a word to form a derivative or to alter its grammatical function.