Examlex
When a product has gained a certain level of brand awareness,firms use __________ advertising to motivate consumers to take action.
Scienter
Knowledge of wrongdoing or fraudulent intent in the commission of an act, especially a key element in certain legal proceedings.
Fraud
is the intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.
Misrepresentation
The act of giving false or misleading statements that induce someone into a contract, which can be grounds for voiding the agreement.
Fraud in the Inducement
A deceitful practice intended to convince someone to enter into a contract or agreement under false pretenses.
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