________ Appeals Help Consumers Make Purchase Decisions by Offering Facts

question 6

Multiple Choice

________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.

• A)Emotional
• B)Niche marketing
• C)Informational
• D)Institutional
• E)Reminder

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Definitions:

Yielding

Giving way under pressure or agreeing to the demands or opinions of others.

Anti-Smoking Beliefs

Convictions or opinions held against the act of smoking tobacco, often emphasizing the health risks and negative consequences.

Peripheral Cue

Peripheral cue pertains to a method of persuasion that involves non-central elements of a message or situation, such as the attractiveness of a speaker, which can influence attitudes without deep cognitive processing.

Autokinetic Effect

A visual phenomenon where a stationary, small point of light in a dark room appears to move due to involuntary eye movements.