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__________ Advertising Has the Advantages of Being Highly Targeted and Offering

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__________ advertising has the advantages of being highly targeted and offering opportunities for personalization.


Definitions:

Sample Variance

A measure of variability within a sample dataset, calculated by taking the sum of squared differences from the mean divided by the number of observations minus one.

Standard Deviation

A statistics metric that quantifies the variation or dispersion of a set of values.

Sample Mean

The average value of a sample, calculated by summing all the observations and dividing by the number of observations in the sample.

Range

The difference between the maximum and minimum values in a data set, indicating the spread of the data.

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