Kevin Is Recognized by His Friends as an Activist on Many

question 11

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total price of his purchase to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business / social responsibility.
• E) the do-gooder syndrome.

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Definitions:

Private Nuisance

An unlawful interference with the use or enjoyment of a property, usually by causing harm or obstruction.

Tort

A civil wrong that causes someone else to suffer loss or harm, resulting in legal liability for the person who commits the tortious act.

Vicarious Liability

A legal principle that holds one party liable for the actions of another, based on the relationship between the two parties.

Occupiers' Liability Act

Legislation governing the responsibility of property owners or occupiers to ensure the safety of individuals on their premises.