AmazonCom Was an Early Leader in Online Retailing

question 30

Multiple Choice

Amazon.com was an early leader in online retailing.Part of the firm's success was due to a well-designed and efficient EDI system with book publishing companies,allowing just-in-time delivery.Even with a well-designed EDI system,Amazon.com would not have been successful without

• A) a customer rebate program.
• B) a commitment to partnering with publishing companies.
• C) cooperative advertising with brick and mortar retailers.
• D) support from government regulators.
• E) acceptance from local education unions.

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Definitions:

Creative Type

The term 'creative type' refers to individuals who are naturally inclined towards creativity and often pursue careers in arts, design, writing, and similar fields.

Sales Presentation

A structured pitch or demonstration aimed at persuading a potential customer or client to purchase a product or service.

Need-satisfaction

A sales strategy where the salesperson identifies and solves customers' needs, enhancing customer satisfaction and loyalty.

Situation

The set of circumstances or context in which events occur, often influencing the outcome or decision-making process.