Marketers Know Perception Is a Highly Selective Process

question 8

Essay

Marketers know perception is a highly selective process.What does this mean for advertisers?

---

Definitions:

Acquiring Resources

The process of obtaining necessary materials, capital, personnel, or other assets required to undertake a project or run a business.

Sweatshop

A place of employment that has poor, socially unacceptable working conditions, often with unreasonably low wages.

Working Conditions

Refers to the environment, hours, and policies under which employees operate.

High Wages

Compensation that is significantly above the average pay rate for a particular job or industry, often reflecting high skill levels, performance, or the critical nature of the job.