Marketers Use Public Relations To

question 39

Multiple Choice

Marketers use public relations to:

• A) build a positive image in the marketplace.
• B) maintain media relations.
• C) address unfavorable stories or events.
• D) generate "free" media attention.
• E) all of these.

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Definitions:

Accounts Receivable

Financial obligations of customers towards a business for delivered but unpaid goods or services.

Operating Cycle

The duration of time it takes for a company to buy inventory, sell it to customers, and collect the cash from sales.

Merchandiser

An individual or company involved in the wholesale purchase and retail sale of goods for profit.

Sales Revenue

The money made from offering goods or services for sale over a specified duration.