Brenda Wants to Reduce Mass Media IMC and to Increase

question 112

Multiple Choice

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of:

• A) telemarketing.
• B) direct mail.
• C) e-mail.
• D) social media.
• E) all of these.

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Definitions:

Counter Suggestion

A strategy employed to offer an alternative proposal or idea, typically in response to an objection or request during a sales negotiation.

Payroll Software System

A digital solution designed to manage and automate the payroll process for organizations, ensuring accurate and timely employee payments.

Indirect Suggestion

A method of influence that implies or hints at a recommended action or decision without stating it outright, often used in persuasive communication.

Empathy Suggestion

A method used to build rapport or understanding by verbalizing an understanding of another's feelings or perspectives.