With the Emergence of Websites,text Messaging,and Blogging as New IMC

question 35

Multiple Choice

With the emergence of Websites,text messaging,and blogging as new IMC alternatives,the question of how to best reach target audiences has:

• A) become more complex.
• B) increased the use of rule-of-thumb targeting.
• C) focused on reducing the lagged effect of marketing communications.
• D) become easier.
• E) shifted from creating a value proposition to revising a value proposition.

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Definitions:

Sampling Rate

The number of samples per unit of time taken from a continuous signal to make a discrete or digital signal.

Trademark

A sign, term, or series of words officially recognized or developed through usage as a representation of a corporation or merchandise.

Fair Use

Guidelines allowing people to use portions of a copyrighted work for specific purposes without receiving prior permission from the copyright holder.

Resolution

The detail an image holds, typically measured in pixels for digital images and dpi (dots per inch) for printed images.