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You Are a Marketer Working for a Firm That Manufacturers

question 12

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You are a marketer working for a firm that manufacturers a wide range of products.Many of your traditional retail outlets are cutting back on the number of products they stock in a store,and you are receiving complaints from customers that cannot find their favorite products.Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers.Which channel should be your focus: store or Internet?


Definitions:

Assumption Of The Risk

A defense whereby the defendant must prove that the plaintiff voluntarily assumed the risk the defendant caused.

Res Ipsa Loquitur

A doctrine in tort law implying negligence inferred from the nature of an accident or injury, without direct proof.

Direct Evidence

Information or testimony that directly proves a fact, without needing inference or assumptions.

Communications Decency Act

A section of United States law primarily aimed at regulating pornography on the Internet, with broader implications for online speech and liability protections for Internet service providers.

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