In Integrated Marketing Communications,encoding Means

question 63

Multiple Choice

In integrated marketing communications,encoding means:

• A) converting consumers' ideas into value propositions.
• B) differentiating noncommercial speech from commercial speech.
• C) converting the decoder into the receiver.
• D) interpreting click-through rates.
• E) converting the sender's ideas into a message,which could be verbal,visual or both.

---

Definitions:

Long-term Relationships

The development and maintenance of ongoing, cooperative partnerships between individuals or organizations over an extended period.

Service Quality

The assessment of how well a delivered service matches the customer's expectations.

Lawn Care

Services or activities dedicated to maintaining and improving the health and appearance of lawns.

Relationship Selling

A sales philosophy and process that emphasizes a commitment to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial to all parties.