Marketers Adjust Their Messages and Media Based on the Type

question 98

Multiple Choice

Marketers adjust their messages and media based on the type of audience (suppliers,shareholders,customers or the general public) because:

• A) different media communicate in different ways.
• B) there are things you wouldn't want one group or another to know but you do want to let others know.
• C) these groups have very different attention spans.
• D) some read and some don't.
• E) that's the way it has always been done in marketing.

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Definitions:

Discipline Methods

Techniques and strategies used to teach and encourage appropriate behavior and correct misbehavior.

Time-outs

A disciplinary technique in which a child is temporarily removed from an environment where inappropriate behavior has occurred.

Spanking

The act of striking the buttocks with an open hand as a form of punishment or discipline.

Surprising Fact

An unexpected piece of information that is surprising or startling to learn.