In the Movie Field of Dreams,one of the Memorable Phrases

question 27

Multiple Choice

In the movie Field of Dreams,one of the memorable phrases is "Build it,and they will come." The AIDA model would suggest that after marketers "build" a product or service and create awareness among consumers,they need to:

• A) determine the level of desire needed to sustain action.
• B) promote sufficiently to gain global attention.
• C) create interest among consumers,persuading them to investigate further.
• D) offer discounts to increase purchase intentions.
• E) take steps to encourage immediate purchase.

---

Definitions:

Numbing

The process or result of losing sensation in a part of the body, often intentionally induced through medications or cold.

Disorganization

The state or condition of being disorganized, often resulting in chaos or inefficiency.

Gastrointestinal Laboratory

A specialized facility for conducting tests and analyses on samples from the digestive system to diagnose disorders.

Bowlby's Mourning

A theory developed by John Bowlby that describes the process of grief and mourning as a series of stages or phases.