A Major Factor Contributing to the Growth in the Use

question 15

Multiple Choice

A major factor contributing to the growth in the use of direct marketing IMC efforts is

• A)reduced government regulation of deceptive advertising practices.
• B)expanded use of personal selling.
• C)a shift from objective-and-task to rule-of-thumb budgeting.
• D)increased use of credit and debit cards, and online shopping by consumers.
• E)the reduction in IMC noise, allowing for a decreased lagged effect.

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Definitions:

CSR Activity

Corporate social responsibility activities involve companies taking responsibility for their impact on society and the environment, often beyond what is legally required.

Corporate Performance

An assessment of how effectively a company is achieving its goals, measured through financials, productivity, and market position.

Financial Managers

Individuals responsible for managing an organization's financial health, including planning, organizing, directing, and controlling financial activities.

Illegal Actions

Activities that are prohibited by law, which can range from violations of statutes to regulatory infractions in various contexts, including finance.