Benefits of the Internet as a Channel Include the Ability

question 7

Multiple Choice

Benefits of the Internet as a channel include the ability to:

• A) personalize offerings and service.
• B) offer a greater selection of products.
• C) expand market presence beyond locations of physical stores.
• D) collect information about how consumers shop for a particular product.
• E) All of these.

---

Definitions:

Simpson's Paradox

A phenomenon in statistics where a trend appears in several different groups of data but disappears or reverses when these groups are combined.

Aggregated Crosstabulation

A statistical method used to analyze and summarize data between two or more categorical variables in a table format.

Unaggregated Data

Raw data collected at its most detailed or base level, not yet summarized or grouped into larger categories.

Conclusions

Judgments or decisions reached after consideration of data and evidence.