Especially for Marketers with New Products or Services,IMC Is Needed

question 1

Multiple Choice

Especially for marketers with new products or services,IMC is needed because

• A) consumers need to know all about the features of new products before they make a purchase decision.
• B) consumers are unlikely to buy products they are not aware of.
• C) it is impossible for products to sell themselves through word of mouth communication.
• D) pricing decisions cannot be made without IMC.
• E) new products and services need to be integrated into the supply chain value proposition.

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