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If a firm declared that it wanted to develop a strategic relationship, but was unwilling to commit funds or any effort to make it succeed, there would be an obvious lack of
Attention
The act of concentrating or focusing mental resources on specific information, objects, or tasks, often selectively.
Attribution Theory
A social psychology theory that explains how individuals infer the causes of their own and others' behaviors and events, attributing them to either internal dispositions or external situations.
Judgments
The cognitive processes of forming opinions or conclusions based on information and reasoning.
Discrimination
Discriminatory behavior towards individuals based on their race, age, or sex, manifesting as prejudice and unfairness.
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