For Marketers Using a Price Skimming Strategy,once the Initial Demand

question 120

Multiple Choice

For marketers using a price skimming strategy,once the initial demand is met for new and innovative products,they will likely

• A) leave the market.
• B) discontinue the product and create a new one.
• C) offer deep discounts in order to create a loss leader pricing strategy.
• D) lower the price to capture the next most price sensitive market segment.
• E) use zone pricing to maximize differences.

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Definitions:

Zeitgeist Theory

A theory that suggests that the dominant set of ideas, beliefs, and cultural trends of an era shape the sociological and cultural context.

Fielder's Contingency Model

A leadership theory proposing that effective leadership depends on the match between a leader's style of interacting with subordinates and the degree to which the situation gives control and influence to the leader.

Leadership Substitute Theory

A theory suggesting that certain characteristics of the task, subordinates, or organization can substitute for leadership, thus diminishing the leader’s importance.

Possible Death

A term indicating the likelihood or potential for loss of life under certain circumstances or conditions.