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Fenton has always used standard markups to determine the prices for his clothing products.You are advising him to change his pricing strategy.What advice would you give Fenton?
Individual Interviews
One-on-one conversations between a researcher and a participant, aimed at gathering in-depth information on a topic.
Focus Groups
A research method where a small, diverse group of people discuss their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Online Surveys
Tools used to collect data and feedback from respondents through the internet for research or customer service purposes.
Secondary Data
Information that has been previously gathered for purposes other than the specific research project at hand, including reports, studies, and databases.
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