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What Is Cross-Shopping and What Does It Mean for Marketers

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Essay

What is cross-shopping and what does it mean for marketers' pricing strategy?


Definitions:

FOB Destination

A term specifying that the seller is responsible for the goods and the cost of shipping until they are received by the buyer at the destination.

Ending Inventory

The cumulative worth of all remaining inventory a company holds at the conclusion of a financial period.

Merchandising Business

A type of business that purchases goods for resale to customers, aiming to sell the goods at a higher price than the cost to earn a profit.

Service Business

A business providing services rather than products to customers.

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