By Changing a Standard from "Be Nice to Customers" to "Greet

question 46

Multiple Choice

By changing a standard from "be nice to customers" to "greet every customer,and if possible by name," a services marketing manager has created a(n) __________ goal.

• A) insurmountable
• B) invisible
• C) empowerment
• D) measurable
• E) inseparable

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Definitions:

Magnetic Field

An invisible field around magnetic materials where magnetic forces are exerted.

Radio Waves

Electromagnetic waves with wavelengths longer than infrared light, used for communication over long distances, such as in radio and television broadcasting.

Internal Body Structures

The organs and tissues within the body that perform essential functions for life.

X-rays

A form of electromagnetic radiation used in medical imaging to create pictures of the inside of the body, especially bones.