Personal Selling Is Often Used for Introducing New Products When

question 17

Multiple Choice

Personal selling is often used for introducing new products when __________ will slow the diffusion of the product.

• A) relative advantage
• B) compatibility
• C) observability
• D) complexity
• E) accountability

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Definitions:

Interviews

A formal conversation between two or more people, typically conducted to evaluate qualifications or gather information.

Questionnaires

A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion.

Child Development

The study of how children grow and change physically, cognitively, emotionally, and socially from birth through adolescence.