Now That the Consumer Demand Was Building for Miranda's New

question 16

Multiple Choice

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

• A) How much should be shipped initially to the stores?
• B) Where should the merchandise be stored: at distribution centers,or shipped directly to the stores?
• C) Which retailers are chosen to sell the product?
• D) Are the packaging colors working well with the target markets?
• E) How could they facilitate the display of the product in the stores?

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Definitions:

Weight Gain

An increase in body weight. This can be a result of muscle mass increase, fat deposits, or fluid retention.

Teratogen

A substance, agent, or process that can cause developmental malformations in an embryo or fetus.

Arms and Legs

Extremities of the human body, where arms are the upper limbs involving the shoulders to the hands, and legs are the lower limbs extending from the hips to the feet.

Teratogens

Agents, such as chemicals or viruses, that can cause harm to a developing fetus.