New Product Development Adds Value to a Firm's Products and Services

question 93

Multiple Choice

New product development adds value to a firm's products and services through:

• A) early majority substitution.
• B) innovation.
• C) removal of laggards.
• D) pioneer pretesting.
• E) beta concept testing.

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Definitions:

Zygote

A new cell formed from the union of a sperm and an ovum (egg cell); a fertilized egg.

Neonate

A newborn baby, especially during the first few weeks after birth.

Failure To Thrive

A medical condition often seen in infants and young children who exhibit inadequate growth or an inability to gain weight as expected for their age and gender.

Grow Overnight

An expression often used to describe rapid or noticeable growth or development in a short period.