One of the Potential Benefits to a Firm of Introducing

question 116

Multiple Choice

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

• A) cost savings.
• B) late majority marketing.
• C) a greater market share that can be held over an extended period of time.
• D) the ability to avoid paying pioneers for new product development.
• E) all of these.

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