For Products Like Pencils and Paperclips,which Provide the Same Benefit

question 140

Multiple Choice

For products like pencils and paperclips,which provide the same benefit for all consumers,marketers should probably use a(n) :

• A) concentrated targeting strategy.
• B) lifestyle segmentation strategy.
• C) benefit segmentation strategy.
• D) undifferentiated targeting strategy.
• E) all of these.

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Definitions:

Hostile Behaviors

Actions or attitudes that express anger, aggression, or resentment towards others.

Imitated

Copied or reproduced someone's behavior, action, or expression, often to learn or fit in.

Adolescents

People undergoing the phase of both physical and mental growth that typically happens from puberty until reaching the age of legal maturity.

Observational Learning

The process of acquiring new behaviors or knowledge by watching and imitating others, also known as social learning.