Now That the Consumer Demand Was Building for Miranda's New

question 16

Multiple Choice

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch?

• A) How much should be shipped initially to the stores?
• B) Where should the merchandise be stored: at distribution centers,or shipped directly to the stores?
• C) Which retailers are chosen to sell the product?
• D) Are the packaging colors working well with the target markets?
• E) How could they facilitate the display of the product in the stores?

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Definitions:

Operating Expenses

Expenses incurred in the process of earning sales revenue.

Incremental Effect

The impact of a particular decision on a company's finances, considering only the changes that directly result from the decision.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues.

Fixed Expenses

Costs that do not change in total regardless of changes in the level of business activity or volume.